Fire Safety Market Entry Strategy – EV & Industrial Applications

This project will challenge students to explore the Canadian fire safety market and develop a practical entry strategy for an innovative emergency response product—Bridgehill Fire Blankets. These blankets are used to safely and quickly suppress fires involving electric vehicles, industrial equipment, and general fire hazards. Students will analyze market segments such as EV fleet operators, fire departments, insurance providers, and industrial facilities to assess where the greatest demand and opportunity exist. Through research, strategic planning, and competitive analysis, students will produce a roadmap to introduce this product to the Canadian market effectively. The project will strengthen students' ability to assess product-market fit, navigate industry-specific challenges, and propose launch strategies for real-world safety solutions.

Strategic Market Entry Plan for Bridgehill Fire Blankets in Canada

The project aims to develop a comprehensive market entry strategy for Bridgehill Fire Blankets in the Canadian market. The primary goal is to ensure strong brand positioning and effective distribution channels. Learners will conduct market research to identify key industries and regions where fire safety solutions are in high demand. They will perform a competitive analysis to understand the current market landscape and identify potential competitors. The project also involves exploring strategic partnerships that can enhance the brand's visibility and reach. By applying classroom knowledge of marketing strategies and business analysis, learners will create a plan that positions Bridgehill Fire Blankets as a leading fire safety solution in Canada.

Social Media Introduction New App In Urban Setting

We are looking for a team to develop a social media strategy, including research, planning and creativity to introduce our app in urban downtown settings. We are looking for Ideas for brand awareness. Ways to increase user engagement Ways to promote businesses user of the app We are not looking for students to do work ( ie not manage or post to our social media or work on our website) We are looking for recommendations on how to best achieve these goals.

Brand Identity and Graphic Design

This project is flexible on how many students work on it. I sold my last company three years ago; it was a manufacturer of Point of Purchase displays. I started the company and ran it for 33 years while working with some of the largest consumer brands in North America. My experience includes brand standards, print production, new product launch, re-imaging existing brands, skilled at communicating with designers ( I had an in-house art department with four designers and two engineers). I have since started a new company that is relying on contract manufacturers to our products. These brands will be are being sold direct in a B2C online, and our focus is tech products to make mundane daily tasks easier and more convenient. Our products are sourced from manufacturers that build exclusively for private label importers like myself. We are tasked with creating our own brand identity for the product. This is an ongoing process; we add products regularly. We are looking for teams that can help amplify what makes us unique and create better messaging for our different product brands. This would include identifying areas of improvement and developing a plan for better promotion and brand awareness. This project may combine research, data analysis, graphic design w/ Sketch or Adobe XD, prototyping, one-page creations and more! We believe this project will require: Research to define our unique brand position and create consistent promotional messaging Logo and/or Name Proposal that highlights brand awareness and brand positioning A branding guide Using tools like PhotoShop - Video editing programs like Camtasia-layout programs like Canva to design prototypes that can be implemented into our marketing collateral. We will give you access to organizational assets to support this project, such as personnel, website analytics, sales and brand collateral, and more. We can also suggest names of competitors and comparators to research.