Fire Safety Market Entry Strategy โ EV & Industrial Applications
Main contact
Portals
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Vancouver, British Columbia, Canada
Project scope
Categories
Market research Marketing strategy Social media marketing Marketing analyticsSkills
market opportunities marketing researchThis project will challenge students to explore the Canadian fire safety market and develop a practical entry strategy for an innovative emergency response productโBridgehill Fire Blankets. These blankets are used to safely and quickly suppress fires involving electric vehicles, industrial equipment, and general fire hazards.
Students will analyze market segments such as EV fleet operators, fire departments, insurance providers, and industrial facilities to assess where the greatest demand and opportunity exist. Through research, strategic planning, and competitive analysis, students will produce a roadmap to introduce this product to the Canadian market effectively. The project will strengthen students' ability to assess product-market fit, navigate industry-specific challenges, and propose launch strategies for real-world safety solutions.
Students will complete a comprehensive market entry strategy for the Bridgehill Fire Blanket in Canada. They will research, analyze, and develop key materials to support a go-to-market approach. Deliverables will include:
- Market analysis report
- Competitive landscape summary
- Customer personas and stakeholder profiles
- Barriers and enablers to adoption brief
- Go-to-market strategy document
- Final presentation with recommendations and next steps
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
ENJ Digital Solutions has evolved from a B2B and B2C service provider of digital solutions into a company focused on green and sustainable energy. We are committed to supporting the clean energy industry by supplying unique, specialized products and services that enhance reliability and safety. Our latest product, a specialized fire blanket designed for EV vehicle fires, is part of our mission to provide innovative solutions that address the emerging challenges of green energy adoption. By offering cutting-edge safety products, ENJ Digital Solutions is dedicated to enhancing fire prevention measures and ensuring a safer, more sustainable future.
Main contact
Portals
-
Vancouver, British Columbia, Canada