Didn't reach out. Most of the work was done alone without guidance.

Working on this project was an eye-opening experience that allowed me to connect technical fire safety innovation with real-world business strategy. I had the chance to dive deep into the Canadian EV market, industrial safety practices, and insurance perspectives, which broadened my understanding of how new technologies are commercialized.

This was a very interesting experience!

This project has been an incredibly valuable experience that allowed me to apply classroom knowledge to a real-world business challenge. Working on the market entry strategy for Bridgehill Fire Blankets gave me hands-on exposure to market research, competitive analysis, digital marketing, and B2B strategy development. I especially enjoyed exploring how innovative, sustainable products like Bridgehill can address modern safety challenges—such as EV and lithium battery fires—within the Canadian landscape. The opportunity to design a full go-to-market plan and develop strategic recommendations helped me strengthen my critical thinking, communication, and business planning skills. Overall, this assignment gave me a clearer understanding of how to position a product in a new market, and I feel more confident in my ability to contribute to meaningful, impact-driven marketing projects in the future.

Working on the Strategic Market Entry Plan for Bridgehill Fire Blankets was an enriching experience. Tackling the complexities of market analysis and strategy development independently deepened my understanding of the Canadian fire safety market and enhanced my strategic planning skills. I am truly grateful for the opportunity to lead this project.