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Digital Marketing Strategy Plan - (Summer 2025)
MRKT 623
This semester MBA-level students working in groups of 5-6 will apply their knowledge in digital marketing to help your organization develop a digital marketing campaign, develop a strategic digital marketing plan, or solve a current digital marketing challenge. Students explore proven practical examples of strategy selection, implementation, and management and how competitive advantage is created and leveraged over time and distance in the context of rapidly evolving technologies and practices.
Capstone Projects for MBA Students
CAPS602
This MBA Capstone experience is designed for students nearing the completion of their MBA program, equipped with skills in business development, marketing research, digital marketing, innovation, entrepreneurship, and digital transformation. Learners are prepared to apply their comprehensive knowledge to real-world projects, offering fresh perspectives and innovative solutions. This experience allows students to collaborate with industry professionals to tackle strategic business challenges, providing valuable insights and actionable strategies. Each student will be assigned to a single project for a 10 week duration, completing with a final presentation to the client. Two students may be assigned if there are two specific projects for a client.
Strategic Marketing Plan Development (SUMMER 2025) Section 2
MRKT 621
This semester students working in groups of 5-6 will apply their knowledge in marketing to help your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools, and marketing best practices to create a report and presentation.
Strategic Marketing Plan Development (SUMMER 2025) Section 1
MRKT 621
This semester students working in groups of 5-6 will apply their knowledge in marketing to help your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools, and marketing best practices to create a report and presentation.
Digital Marketing Strategy Plan (SUMMER 2025)
MRKT 623 (SUMMER 2025)
This semester MBA-level students working in groups of 5 to 7 will apply their knowledge in digital marketing to help your organization develop a digital marketing campaign, develop a strategic digital marketing plan, or solve a current digital marketing challenge. Students explore proven practical examples of strategy selection, implementation, and management, and how competitive advantage is created and leveraged over time and distance in the context of rapidly evolving technologies and practice.
Strategic Management (Summer 2025.2)
MGMT 661
Looking to elevate your organization and bring it to the next level? Bring on graduate students from University Canada West to be your student-consultants to evaluate your organization's business strategy and to propose approaches to improve the firm's market position. Students will work on one main project over the semester, connecting with you as needed with virtual communication tools. The teams will apply their international and entrepreneurial knowledge as MBA students with critical analyses/strategies/design skills to develop ideas in your organization. The teams will complete an analysis, provide strategic recommendations and practical options, and recommend an action plan appropriate to your business situation in consultation with you. As a participating organization, you will provide a specific question, business issue/ challenge, or opportunity that will be the focus of the student team review.
Strategic Management (Summer 2025.1)
MGMT 661
Looking to elevate your organization and bring it to the next level? Bring on graduate students from University Canada West to be your student-consultants to evaluate your organization's business strategy and to propose approaches to improve the firm's market position. Students will work on one main project over the semester, connecting with you as needed with virtual communication tools. The teams will apply their international and entrepreneurial knowledge as MBA students with critical analyses/strategies/design skills to develop ideas in your organization. The teams will complete an analysis, provide strategic recommendations and practical options, and recommend an action plan appropriate to your business situation in consultation with you. As a participating organization, you will provide a specific question, business issue/ challenge, or opportunity that will be the focus of the student team review.
Enhancing Leadership and Creating Effective Teams
MGMT 601
Are you experiencing challenges or changes in your organization related to team structure, leadership or change management? Learners at University Canada West will applying strategic management tools, current management theories and rigorous analysis to provide you with a clear picture of your current state, and recommendations on how to achieve your desired state.
Strategic Marketing Plan
MRKT-621
This experience connects MBA students with industry professionals to develop comprehensive marketing strategies tailored to business needs. Learners will leverage their understanding of market dynamics, consumer behavior, and strategic planning to create actionable marketing plans. Students will deliver integrated marketing communication plans and performance evaluation frameworks by applying their knowledge of segmentation, targeting, positioning, and the marketing mix. This collaboration offers companies fresh insights and innovative approaches to enhance their market presence. We are seeking collaborations with businesses that: Currently have 5 or more employees on staff Are actively in business (not planning on launching) have an annual turnover of $800,000+ Ideally looking to offer internship, co-op, and employment opportunities after the Experience concludes
Strategic Business Solutions C2: Capstone Project Class 2
WORK 498
Our Bachelor of Commerce students in their final two terms are skilled in delivering actionable insights across various business areas. They are proficient in business process analysis, identifying and addressing challenges and opportunities within an organization. Applying academic theories and industry concepts, they develop practical solutions tailored to real-world business problems. Their expertise covers areas such as Project management, Strategic Management, Organizational structure and alike. When companies partner with our learners, they receive innovative and strategic business solutions. Our students will analyze your business to uncover strategical weaknesses and improvement opportunities in key areas like Project management, Strategic management and Organizational structure. They will also identify business opportunities and develop strategic plans to support your organization’s growth. Through effective team-based collaboration, our students work closely with employers and stakeholders to deliver project outcomes. Their work adheres to ethical and legal standards, ensuring all recommendations are responsible and compliant. In the end, companies gain valuable insights and solutions tailored to their specific needs.
Strategic Business Solutions C1: Capstone Project Class 1
WORK 498
Our Bachelor of Commerce students in their final two terms are skilled in delivering actionable insights across various business areas. They are proficient in business process analysis, identifying and addressing challenges and opportunities within an organization. Applying academic theories and industry concepts, they develop practical solutions tailored to real-world business problems. Their expertise covers areas such as Project management, Strategic Management, Organizational structure and alike. When companies partner with our learners, they receive innovative and strategic business solutions. Our students will analyze your business to uncover strategical weaknesses and improvement opportunities in key areas like Project management, Strategic management and Organizational structure. They will also identify business opportunities and develop strategic plans to support your organization’s growth. Through effective team-based collaboration, our students work closely with employers and stakeholders to deliver project outcomes. Their work adheres to ethical and legal standards, ensuring all recommendations are responsible and compliant. In the end, companies gain valuable insights and solutions tailored to their specific needs.
Talent Management Analysis for Organizational Enhancement
HRMT 622
Are you facing issues around effective employee engagement and feedback? Problems with team or interdepartmental communication? Opportunities around change management? Do you need to build a recruitment and selection plan? Develop a training program? This experience invites industry professionals to collaborate with a team of first-year Graduate MBA students specializing in Talent Management. The learners will apply their knowledge of organizational behavior and human resource management to analyze and enhance workplace implementations. Through this project, students will develop skills in strategic HR planning, team dynamics, and organizational culture, providing valuable insights and practical solutions to real-world challenges faced by companies. The overall goal is for students to identify best practices and link them to strategic goals and organizational problems within your organization.
Strategic HR Insights and Solutions
HRMT 623
This experience matches final-year MBA Graduate students specializing in HR Strategy with clients who would benefit from in depth analysis around an HR process. Students will collaborate with industry professionals over a 6-7 week period starting August 7th 2025, culminating September 18th 2025. Learners will apply their knowledge of HR metrics analysis, strategy development, and recruitment benchmarking to provide valuable insights to organizations. The focus is on aligning HR strategies with business objectives, enabling students to offer data-driven recommendations that enhance organizational effectiveness without direct implementation. Students will meet with you during the week of August 4th to align with you on what will be most impactful to your business, and to align on the work that they will undertake over the next 6-7 weeks. Students will meet with you during the week of August 18th-22nd 2025 to provide their initial findings and propose their direction/topic for the final deliverable, based on your business needs. Students will present you with a final report on the agreed upon topic, and present their findings and recommendations for future action during the week of September 15th to 19th.
Optimizing Logistics and Transportation Strategies
We are looking for real-world projects where students can apply their knowledge to solve industry challenges, optimize logistics processes, or develop innovative strategies in the field of supply chain management. By participating, your organization will benefit from fresh insights and creative solutions developed by students. Projects can focus on areas such as: Optimizing warehouse layouts or operations Analyzing trends in warehouse automation and proposing future strategies Developing or enhancing 3PL partnerships Improving distribution planning processes Proposing transportation management solutions Analyzing logistics KPIs for performance optimization If your company is interested in collaborating on a project, we would be excited to work together to create a mutually beneficial learning experience.
MBA Project - Small Business Management Summer 2025
BUSI660
The MBA students are in a capstone project-based course, designed for students in the final term of their MBA program. The course has a strong analytical, applied, and experiential orientation. Students work in groups of 4-5 to focus on a challenge/opportunity for the business. The students' process - and ultimate deliverable will include a current analysis of the business, problem or opportunity identification, research (as applicable), recommended solutions/strategy with implementation plan, budget and finally, risk identification and mitigation strategies (again, as applicable). The project can be for a Canadian business of any size, however enterprises run by solo-preneurs would probably not provide the necessary scope.
Digital Marketing Strategy (SUMMER'25)
MRKT 623
This semester MBA-level students working in groups of 5 to 7 will apply their knowledge in digital marketing to help your organization develop a digital marketing campaign, develop a strategic digital marketing plan, or solve a current digital marketing challenge. Students explore proven practical examples of strategy selection, implementation, and management, and how competitive advantage is created and leveraged over time and distance in the context of rapidly evolving technologies and practice.
Marketing Management (Marketing Plan) - SUMMER'25
MRKT 621
This semester MBA students working in small groups will apply their knowledge in marketing to help your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools, and marketing best practices to create a report and presentation.
Strategic Management in Established Business Landscapes Section 2
MGMT 661
Is your business experiencing challenges around strategic positioning in a competitive landscape? MBA students at the University Canada West are prepared to analyze your key business challenges, and provide actionable recommendations. Students will work on one main project over the course of the semester, connecting with you as needed with virtual communication tools. The teams will apply their diverse entrepreneurial knowledge as students with critical analyses/strategies/design skills to develop ideas in your organization. The teams will complete an analysis, provide strategic recommendations and practical options, and recommend an action plan appropriate to your business situation in consultation with you. As a participating organization, you will provide a specific question, business issue/ challenge, or opportunity that will be the focus of the student team review.
Strategic Management in Established Business Landscapes Section 1
MGMT 661
Is your business experiencing challenges around strategic positioning in a competitive landscape? MBA students at the University Canada West are prepared to analyze your key business challenges, and provide actionable recommendations. Students will work on one main project over the course of the semester, connecting with you as needed with virtual communication tools. The teams will apply their diverse entrepreneurial knowledge as students with critical analyses/strategies/design skills to develop ideas in your organization. The teams will complete an analysis, provide strategic recommendations and practical options, and recommend an action plan appropriate to your business situation in consultation with you. As a participating organization, you will provide a specific question, business issue/ challenge, or opportunity that will be the focus of the student team review.
Digital Marketing Strategy Consultancy
MRKT 223
Are you seeking to improve your business outcomes by leveraging the power of digital marketing? Bring on students from the University Canada West to evaluate your current digital marketing strategies and plan, and provide their actionable recommendations on how to improve your outcomes. Students will apply their knowledge in digital marketing to help your organization evaluate a digital marketing plan, or solve a current digital marketing challenge. Please, note that this is a top-line digital strategy with recommendations and examples, but students will not implement their recommendations. For example, teams will not build websites, create ads, social media calendars, keyword lists, etc. Students will meet with the client occasionally throughout the term based on specific needs and conduct research by doing a thorough SWOT analysis to understand the current situation of the company. They will assess the business' current digital marketing aspects and ultimately propose a plan to help the company make meaningful improvements to their current practices.
Small Business Management Capstone
BUSI 660
Are you experiencing a finance, marketing, operation or HR related challenge in your current business processes? Consult with graduate level MBA students completing this capstone level course at The University of Canada West. The course has a strong analytical, applied, and experiential orientation. Students work in groups of 4-5 to focus on a challenge/opportunity for the business. The students' process - and ultimate deliverable will include a current analysis of the business, problem or opportunity identification, research (as applicable), recommended solutions/strategy with implementation plan, budget and finally, risk identification and mitigation strategies (again, as applicable). The project can be for a Canadian business of any size, however enterprises run by solo-preneurs would probably not provide the necessary scope.
Designing your strategy: Roger Martin's Strategy Model
BUSI-640
Hi What I can offer is to design your corporate strategy based on Roger Martin's model and his book "Playing to Win". This would require you to spend 2 to 4 meetings with the students to answer their questions. What you will get: Winning Aspiration : Defining a clear aspiration helps align the entire organization towards a shared goal, ensuring everyone works toward the same desired outcome. Where to Play : Identifying specific markets and segments to focus on helps the business allocate resources efficiently and avoid spreading itself too thin. How to Win : Crafting a distinct strategy for success in the chosen markets enables the business to differentiate itself from competitors. Capabilities : Building the right capabilities ensures the company has the necessary tools, skills, and systems to support and execute its strategy effectively. Management Systems : Implementing robust management systems guarantees that strategy execution is tracked, refined, and continuously aligned with the company’s goals. If this resonates with you, please contact me amiralinour@yahoo.com asap. We must pick a client before this weekend. Amirali Nourbakhsh UCW
Strategic Marketing Management (Summer 2025)
MRKT 621
Tap on UCW's MBA expertise this semester! Our dynamic teams of 5 to 6 students are poised to harness their marketing knowledge to drive your organization forward. Whether it's seizing a new opportunity, crafting a strategic marketing plan, or tackling a current challenge, our students are armed with cutting-edge research, innovative strategies, and digital marketing tools to deliver a comprehensive report and presentation.
Thriving your small business with UCW MBA capstone
BUSI 660
Are you experiencing challenges related to business strategy, operations, marketing, or growth? Graduate level students at University Canada West (UCW) are in the final year of their MBA, and often bring along extensive prior industry experience. Over the course of the term, students will meet with you to determine your challenge, provide an organizational diagnosis, prepare a proposal and revise in address to your feedback, and finally provide a presentation and a thorough report which includes their analysis and recommendations. We are looking to collaborate with businesses that meet the following criteria: 1. The business should be a legally registered and ongoing small business . A new start-up or business is fine. 2. The business should be based in Canada (P.S. For UCW is based in Vancouver, BC, business with operation and/or customer/supplier connection in Vancouver or BC may be additionally benefited). 3. The business owner should be willing to work with up to five student groups (around five students per group) throughout the duration of the term. Communication must be conducted on Riipen. 4. The business owner should be willing to spend approximately an hour per week (on average) speaking with students, responding to their queries, etc. 5. For the purpose of confidentiality and data privacy, it is expected that the business owner will provide a non-disclosure agreement (NDA) form that students and the business owner will sign. 6. If the business owner agrees to the points mentioned above, the business owner will have an initial virtual meeting through a video call with the course instructor. The course instructor will discuss the details of the course, expectations, etc., and will answer any questions or concerns of the business owner.
Strategic Management Analysis
MGMT 661
Seeking organizational growth? Recruit University Canada West graduate students as student-consultants. They will evaluate your business strategy, suggest improvements, and develop action plans and various analyses over a semester, using virtual tools for collaboration. These MBA students bring international insights and industry experience, entrepreneurial skills, and strategic thinking to your project. Benefit from their analyses, ideas, recommendations, and practical solutions tailored to your business needs. As a participant, provide a business challenge for the student team to evaluate and propose recommendations for your business. Elevate your organization with fresh perspectives and expert guidance. Engagement: we will need company representatives to participate in one two-hour virtual session and one one-hour virtual session with our students. These will be scheduled based on company representative availability.
Small Business Management
BUSI 660
Students will work with a small business (client) throughout the term and will deliver the following: 1. Organizational diagnosis 2. Project proposal 3. Revised proposal 4. Final project report and presentation How companies will benefit: This course (BUSI 660 - Small Business Management) is a capstone project/exit course for the UCW MBA students - meaning, the small business will get to work with the final term MBA students. Students already have diverse academic and professional experiences before joining the MBA program. Now, they are just one step (term) away from earning an MBA degree. It will be a great opportunity for the small business to work with the MBA students who will actively engage with and contribute to the small business from diagnosis of the problems/challenges to writing a proposal to executing a final project report and presentation.
Small Business Planning
BUSI 660
MBA students in BUSI 660 – Small Business Management are equipped with practical consulting skills to help small businesses identify challenges, explore growth opportunities, and develop actionable solutions. Students apply analytical frameworks , conduct market and industry research , and develop strategic recommendations tailored to a business’s needs. By working with our learners, companies will receive data-driven insights, strategic recommendations, and practical solutions to enhance their business operations, marketing strategies, and financial sustainability.
Business Innovation and Strategy Integration
This experience is designed for MBA-level learners who have a foundational understanding of human resources, financial management, leadership, marketing, digital marketing, machine learning, and digital transformation. Learners are equipped to apply their interdisciplinary knowledge to real-world projects that require strategic thinking and innovative solutions. By engaging with industry professionals, learners can enhance their practical skills in developing business strategies, optimizing operations, and leveraging digital technologies to drive growth and efficiency.
Strategic plan Development
cas6O2
This experience is designed for MBA students specializing in strategy, who are equipped with the skills to develop comprehensive strategic plans. Learners have been trained to analyze market trends, assess competitive landscapes, and identify growth opportunities. By applying these capabilities, they can assist companies in crafting strategic initiatives that align with business goals and enhance competitive advantage. The experience focuses on practical application, allowing students to translate theoretical knowledge into actionable strategies.
Strategic HR Solutions for Compensation, Well-being, and Employee Relations
HRMT 625
This unpaid experience offers companies the opportunity to collaborate with learners for 1-2 hours weekly over a three-month period, with a strong emphasis on guided collaboration and research-focused outcomes. Learners bring foundational skills in employee well-being, compensation strategies, and labor relations, applying these concepts to real-world projects. Through this partnership, learners will rely on employer guidance to navigate organizational contexts and refine solutions tailored to workplace needs. The collaboration focuses on fostering supportive workplace cultures, optimizing performance systems, and ensuring compliance with HR legislation, ensuring mutual value and professional growth.