University of West Alabama
University of West Alabama
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Bruce Hodges
Founder & CEO - He / Him
(1)
2
Location
Toronto, Ontario, Canada
Bio

You can check me out on Linkedin at https://www.linkedin.com/in/brucemhodges

Companies
Categories
Competitive analysis Market expansion Market research Product or service launch Sales strategy

Socials

Achievements

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Project Provider Level 3
Issued by Riipen
The Project Provider Level 3 achievement is awarded to employers on their third project match, demonstrating commitment to creating experiential learning opportunities for learners.
Dec 20, 2023
Project Provider
Issued by Riipen
The Project Provider achievement is awarded to employers on their first project match.
Dec 20, 2023

Latest feedback

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Ann Mills
Ann Mills
Adjunct Assistant Professor, Marketing, Business Studies
May 24, 2024
Project feedback
We were lucky to match with Parachute, and Bruce was a pleasure to work with throughout the semester. Many students are interested in financial services, and Bruce has a unique business that he is looking to scale. Our student learner enjoyed working with Bruce and learned a lot. We hope to work with Bruce again in future.
Drew University
Entrepreneurship—The Work of Innovation: Creating Organizations that Solve Problems
Drew University
Parachute
Parachute Market Assessment
Parachute

Recent projects

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Parachute
Parachute
Toronto, Ontario, Canada

Parachute Market Assessment

The main goal of this project is to conduct a market assessment for Parachute to expand to the US, UK, Auz, and Nz. This will involve several different steps for the students, including: - Researching the current market conditions in each of the target countries. - Analyzing the competitive landscape in each of the target countries. - Identifying potential customer segments and analyzing their needs and preferences. - Developing a marketing strategy for each of the target countries. - Estimating the potential market size and revenue opportunities. - Developing a financial model for the expansion project.

Matches 1
Category Market expansion
Closed