Galactivators's Digital Growth Strategy

Galactivators, a conscious music and lifestyle brand, seeks to enhance its digital presence and engagement. The project involves conducting a competitive analysis of similar brands to understand market positioning and trends. Learners will develop a comprehensive social media and content strategy aimed at increasing engagement across various platforms. Additionally, the project includes optimizing The Galactivators’ Etsy store to improve conversions and visibility. Identifying potential influencers and partnership opportunities for cross-promotion is also a key component. Finally, learners will provide recommendations for cost-effective digital marketing tactics, focusing on SEO and email campaigns. This project allows learners to apply their classroom knowledge in digital marketing, analytics, and strategic planning.