University of West Alabama
University of West Alabama
Log in Sign up
Danica Bruns
Learner
(1)
5
Portals

Skills

Communication 1 Customer relationship management 1 Hubspot crm 1 Innovation 1 Strategic planning 1 User segmentation 1

Latest feedback

View all
Mike Liu
Mike Liu
CEO
August 16, 2025
Team feedback
User segmentation Hubspot crm Communication Strategic planning Innovation Customer relationship management
This team demonstrated strong analytical thinking and creativity in approaching FreeFuse’s CRM strategy project. They successfully identified distinct user segments and thoughtfully considered lifecycle stages and engagement cadences, balancing personalization with scalability. Their collaboration was evident in how they tied research insights into practical recommendations, which will be valuable in shaping FreeFuse’s future CRM engagement model.
Kennesaw State University
CRM Strategy and Implementation Experience
Kennesaw State University
FreeFuse
CRM Strategy Blueprint for Multi-Segment User Engagement at FreeFuse
FreeFuse

Achievements

View all
Community Builder
Issued by Riipen
The Community Builder achievement is awarded to learners who provided feedback to project partners at the conclusion of their project, helping to create a better experiential learning ecosystem for all participants.
Jul 19, 2025
Work-Integrated Learner
Issued by Riipen
The Work-Integrated Learner achievement is awarded to learners who applied their skills to a real-world problem by completing a project for an external partner. These learners provided real benefit to businesses while developing experience.
Jul 18, 2025
Emerging Marketer
Issued by Riipen
The Emerging Marketer achievement is awarded to learners who have completed two or more more projects in Marketing, demonstrating a commitment to growing and applying their skills in this area.
Jul 18, 2025

Recent projects

View all
FreeFuse
FreeFuse
Woodland Hills, California, United States

CRM Strategy Blueprint for Multi-Segment User Engagement at FreeFuse

FreeFuse has a diverse user base that includes creators, educators, enterprise clients, and innovation partners. This project will help develop a CRM strategy blueprint that identifies key user segments, maps out lifecycle stages, and outlines communication cadences. Students will create a data-driven CRM engagement plan that addresses how to manage creators differently from enterprise contacts, and how to transition engaged leads into partner-level relationships. The focus will be on enabling FreeFuse to scale engagement without losing personalization.

Matches 1
Category Marketing strategy + 4
Closed