Social Media Content Development for HerSay Technology Inc.

HerSay Technology Inc. is seeking to enhance its online presence by developing engaging social media content that aligns with its go-to-market strategy. The project aims to create a cohesive and compelling narrative across various social media platforms to attract and engage potential customers. Learners will be tasked with understanding HerSay's target audience, brand voice, and marketing objectives to craft content that resonates with users. The project will involve researching current social media trends, analyzing competitor strategies, and brainstorming creative content ideas. The goal is to produce a series of posts that effectively communicate HerSay's value proposition and encourage audience interaction. This project provides an opportunity for learners to apply their knowledge of digital marketing, content creation, and social media analytics in a real-world context.

Women's Health Advocacy App B2B Growth Strategy

Apply design thinking and collaboration tools to develop a new service offering for a business based on an identified customer pain point. HerSay Technology Inc. is seeking to expand the reach of its women's health advocacy app by establishing a robust B2B growth strategy. The app aims to empower women by providing them with valuable health information and resources. The current challenge is to identify and engage potential business partners who can help amplify the app's impact and reach. The goal of this project is to develop a comprehensive strategy that outlines potential B2B partnerships, marketing approaches, and engagement tactics. Learners will analyze market trends, identify key industry players, and propose a new service offering that align with the app's mission. This project provides an opportunity for learners to apply their knowledge of marketing, business development, and strategic planning in a real-world context.

AI-Driven HR Platform Enhancement

Exera Solutions Inc. is developing an AI-driven HR platform aimed at revolutionizing employee lifecycle management while promoting diversity, equity, and inclusion (DEI) within organizations. The project focuses on enhancing the platform's project management capabilities to streamline HR processes, from recruitment to retirement. The goal is to create a user-friendly interface that leverages AI to provide actionable insights and recommendations for HR professionals. This project will allow learners to apply their knowledge of AI, project management, and HR processes to develop features that support DEI initiatives. The team will work on tasks such as optimizing AI algorithms for bias detection, improving user experience, and integrating DEI metrics into the platform's analytics.

HR Intelligence Thought Leadership Video

Exera Solutions aims to establish itself as a thought leader in the realm of HR intelligence and data-driven decision-making. The project involves creating a 3–5 minute thought leadership video that educates HR leaders on the significance of centralized HR data and how it can transform talent strategies. The video should position Exera as an expert in HR intelligence and workforce analytics, engaging industry professionals through high-quality storytelling, visuals, and expert insights. Participants will research key trends in HR intelligence, develop a compelling script, and produce a professional-quality video. The project is designed for learners to apply their classroom knowledge in media production, storytelling, and HR analytics, culminating in a polished video that encourages potential clients to explore Exera’s solutions.