Target Audience Persona Development and Journey Mapping

Closed
Main contact
Body Benefit Enterprises Inc.
Vancouver, British Columbia, Canada
CEO
(4)
4
Project
Academic experience
40 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
UI design UX design
Skills
project planning user experience (ux) design user interface (ui) design wireframing persona development figma (design software) user research mock ups milestones (project management) research
Details

To create detailed personas and journey maps for our target audience to ensure our product or service aligns with their needs, pain points, and goals. This will provide actionable insights to refine user experiences and improve the effectiveness of our offerings.

Our company is currently lacking a clear understanding of who our target audience is and how they interact with our product or service. This lack of insight leads to ineffective communication, unclear value propositions, and user experiences that fail to address key pain points.

Criteria for Success


• Development of at least three actionable and detailed personas representing the primary segments of our target audience.

• Journey maps that illustrate the user experience, including touchpoints, challenges, and opportunities for improvement.

• Clear, actionable insights to guide design, marketing, and product development teams.

• All deliverables presented in a format that is easy to share and incorporate into future projects.



Deliverables

Deliverables Expected at the End of the Project


1. Persona Development:

• Detailed personas based on user research, identifying demographics, goals, motivations, and frustrations.

2. Journey Mapping:

• Visual representations of the end-to-end user journey for each persona, highlighting key touch points and pain points.

3. Design Recommendations:

• Suggested strategies to address identified gaps in the journey and align the product with user needs.

Tasks Learners Will Need to Complete to Achieve the Project Goal


1. Project Plan:

• Identify goals, milestones, and set a timeline for the project.

2. Review Requirements and Existing Designs:

• Familiarize themselves with existing products and any available user data to understand the baseline.

• Identify gaps and areas requiring further research.

3. User Research:

• Conduct interviews, surveys, and/or workshops to gather insights about the target audience.

• Develop user personas based on research findings.

4. Journey Mapping:

• Use insights to create detailed journey maps for each persona, outlining key touchpoints and pain points.

5. Competitive Research (Optional):

• Analyze competitors to understand industry standards and identify opportunities for differentiation.

6. Finalize Deliverables:

• Package findings, personas, journey maps, and recommendations for handoff in a presentation format.



Mentorship
Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

About the company

Company
Vancouver, British Columbia, Canada
2 - 10 employees
Consumer goods & services, Hospital, health, wellness & medical, Retail

COMPANY: BODY BENEFIT ENTERPRISES INC.
BRAND: SLEEPGIFT

SleepGift offers unique Health & Wellness products with using the recent technological innovations to address the common sleep and mental problems for any age groups. Our goal is to produce harmless, eco-friendly and affordable EMF protective products which are backed by science.

SleepGift’s far infrared ray (FIR) emitting weighted blankets are developed after many years of search under the leadership of Dr. Tina Ureten, MD, PhD. Made with silver nano-particles, the blankets protect the users against to sleep disturbing effect from electro-magnetic fields- EMFs. According to research by Ontario Tech University, our silver infused fabric blocks over 99% of EMFs radiation in different frequencies. We offer also clothing made with the same fabric .

EMF Protection helps for sleep deprivation, anxiety/ depression and insomnia and protect the users from EMF’s long term irreversible health hazards. Our blankets are the only products offered for Electromagnetic Hypersensitivity Syndrome – EHS- patients.

SleepGift teams oversaw and evaluate procurement of common preventive solutions with developing products with the safety and effectiveness in mind. We are looking for new team members to assist us to increase awareness of EMF’s health risks and develop effective sales & marketing projects by using digital platforms. We also plan to grow with building relationships with the other health care professionals, institutions, and regulatory bodies in the national and international arena. We are planning to present our no-harm health care products by comprehensive analysis and scientific proof by running clinical research projects at University of Manitoba to investigate the effect of our products on sleep.