Welcome to SoulShine Studios.

We are excited to present a meaningful opportunity for students to contribute to a purpose-driven digital marketing project. This initiative is designed to help you develop a comprehensive, real-world marketing strategy for a wellness-focused brand. At SoulShine, our focus is not just on what we offer, but on how we make people feel. Your role will be to help translate that feeling into a consistent and compelling digital presence.

Project Goal

The primary goal of this project is to create and implement a multi-channel digital marketing strategy that captures the emotional impact and community values of SoulShine Studios. This includes content creation, campaign development, and strategic recommendations across multiple platforms: social media, email, SEO, blog content, paid ads (PPC), and influencer partnerships.

The project is designed to be completed in approximately 60 hours over 2 to 8 weeks, offering an immersive and achievable real-world experience.

Project Scope and Expectations

Students will:

• Develop a cohesive digital marketing plan
• Create original marketing materials across multiple digital platforms
• Gain familiarity with the SoulShine brand, target audience, and competitive landscape
• Recommend platform-specific strategies and marketing enhancements
• Present a structured campaign calendar and content samples
• Propose bonus strategies (e.g., SEO optimization and influencer outreach)

This project is structured to provide meaningful contributions while being manageable within the timeframe.

Company Overview

SoulShine Studios is a wellness and movement studio committed to inclusion, healing, and connection. We welcome all bodies, backgrounds, and experiences into our community. Our classes foster self-discovery, mindfulness, and a sense of belonging. We believe that being around people who may seem different helps us realize how much we share in common. This project offers students an opportunity to immerse themselves in a culture of compassion and creativity while gaining experience in marketing that uplifts and inspires.

Project Details

Task 1: Brand Immersion & Competitor Research

• Review SoulShine’s Brand Guide
• Research 3–5 wellness industry competitors and their digital presence
• Summarize opportunities for SoulShine’s unique brand voice to stand out

Task 2: Digital Marketing Strategy Development

• Create a comprehensive digital strategy with defined goals, audience segments, content themes, and platform-specific tactics
• Identify brand tone and messaging for each platform

Task 3: Social Media Marketing

• Design a 4-week content calendar
• Create 8–12 sample posts (images + captions) for Instagram, Facebook, and optionally LinkedIn
• Recommend content types (e.g., reels, quotes, testimonials, behind-the-scenes)

Task 4: Email Marketing

• Draft a 3-part welcome or re-engagement email sequence
• Propose a schedule and segmentation strategy
• Recommend subject line best practices and automation options

Task 5: SEO & Content Marketing

• Propose 3–5 blog post ideas using keyword research
• Write one SEO-optimized blog post or landing page
• Recommend formatting and keyword strategies for future content

Task 6: PPC Campaign Design (Optional)

• Design a sample ad set (for Google or Meta Ads)
• Define goals, audience targeting, and creative elements
• Outline budget considerations and measurement suggestions

Task 7: Influencer Marketing Strategy

• Identify 3–5 local or niche influencers aligned with SoulShine’s values
• Draft a pitch email
• Propose a creative collaboration idea that promotes shared values

Task 8: Recommend Additional Marketing Strategies

• Evaluate current or hypothetical SoulShine marketing approaches
• Suggest innovative tactics (e.g., community events, giveaways, partnerships) to deepen brand engagement

Final Deliverables

1. Digital Marketing Strategy Document
2. A comprehensive PDF or slide deck including goals, research findings, messaging, and platform-specific plans.
3. Content Samples Portfolio

• Social media posts (graphics and captions)
• Email campaign drafts
• One blog post or landing page
• Optional: PPC ad sample and influencer outreach content

1. Campaign Calendar
2. A 4-week visual calendar integrating content across all platforms.
3. Reflection Note
4. A one-page summary outlining what was learned, challenges faced, and insights gained.

Bonus Deliverable:

• A short SEO recommendations guide or checklist for blog and web content optimization

Benefits for Students

• Develop hands-on experience in digital marketing, strategy, and campaign planning
• Build portfolio-ready assets in social, email, blog, and ad content
• Gain insights into brand storytelling, audience engagement, and industry tools
• Understand the nuances of purpose-driven marketing in the wellness space
• Connect with mentors and expand your professional network