This project focuses on developing an interactive video system that enhances customer engagement in retail by allowing users to make real-time choices in a FreeFuse-powered interactive media experience. Instead of integrating a full IoT system, this project will simulate product selection and recommendation processes, helping students gain practical experience in interactive media design and decision-based user journeys. By simplifying the project scope, students will develop a robust understanding of interactive video technologies and how they can influence consumer behavior in retail settings.

Interactive Video Prototype Design a FreeFuse-powered interactive video that allows users to select from multiple product categories or promotional offers. Implement logic to personalize user recommendations based on video decision pathways. Simulated Retail Experience Instead of a physical IoT system, develop a digital mockup or interface that responds to user choices. Showcase how the system could be integrated into kiosks, digital signage, or e-commerce platforms. User Interaction & Engagement Study Conduct usability testing with sample users to analyze engagement levels. Gather feedback on decision-making flow, user interest, and content effectiveness. Final Presentation & Report Create a presentation summarizing the interactive video’s development, decision-making pathways, and retail applications. Provide structured documentation on system architecture, potential real-world applications, and future enhancements.