University of West Alabama
University of West Alabama
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Digital Marketing Strategy & Implementation

MKTG348_01SP25
Open Closing on October 1, 2025 / 2 spots left
Main contact
Montclair State University
Montclair State University
Montclair, New Jersey, United States
Junzhou Zhang
Associate Professor
1
Timeline
  • October 13, 2025
    Experience start
  • December 6, 2025
    Experience end
Experience
2 projects wanted
Dates set by experience
Preferred companies
United States
Any company type
Any industries

Experience scope

Categories
Digital marketing Social media marketing Marketing analytics Market research Marketing strategy
Skills
personalized marketing customer engagement brand awareness marketing internet research consumer behaviour digital marketing branding social media
Learner goals and capabilities

Partner with Montclair State University Marketing students to revamp your digital marketing strategy. These students bring fresh perspectives and foundational skills in online consumer behavior, branding, traffic building, personalized marketing, and online research to help you define a problem, explore solutions, and deliver actionable recommendations.


Each team will manage its own project workflow, conducting research, analyzing digital trends, and engaging with stakeholders through regular virtual check-ins. Students will apply industry concepts to your project, creating strategies that leverage websites, social media, search engines, and mobile platforms to strengthen your marketing impact.


From enhancing brand awareness to improving customer engagement, these students are ready to dig in and provide data-informed insights, practical strategies, and tailored recommendations.


Learners

Learners
Undergraduate
Beginner, Intermediate levels
25 learners
Project
20-50 hours per learner
Educators assign learners to projects
Teams of 4
Expected outcomes and deliverables

By the end of the collaboration, you will receive:

  • Final Report – A comprehensive document outlining research findings, insights, and actionable recommendations
  • Final Presentation – A live virtual session where students present their results and answer your questions


Project timeline
  • October 13, 2025
    Experience start
  • December 6, 2025
    Experience end

Project examples

Ideal projects focus on exploring how digital tools can enhance marketing strategies, improve customer engagement, and build brand value. These projects should give students opportunities to investigate data, apply marketing theories, and recommend strategies that align with your organization’s goals.


Example projects:

  1. Online Consumer Behavior Analysis – Study your target audience’s online habits and recommend engagement strategies.
  2. Network Effects Strategy – Explore ways to leverage user networks to expand reach and brand loyalty.
  3. Brand Awareness and Traffic Building – Develop a plan to increase website traffic and brand visibility.
  4. Personalized Marketing Campaign – Create tailored messaging and offers for specific customer segments.
  5. Online Marketing Research Plan – Design and conduct digital market research to inform strategy decisions.


Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

  • Q1 - Text long
    Which online channels (e.g., website, social media, search engines, email, mobile apps) do you currently use, and which would you like students to focus on?  *
  • Q2 - Text long
    Will you be able to provide access to relevant background information, data, or analytics to support the students’ research?  *
  • Q3 - Text short
    Are you able to commit to at least two to three virtual check-ins during the project, plus attendance at the final presentation?  *